Master of Strategic Communication and Digital Design

Master of Strategic Communication and Digital Design

(N/0388/7/0004)(04/26)(FA14154)

Overview

The programme is intended to provide graduates with adequate mastery of knowledge, skills and attitude to become professional who can contribute expertise to the industry, professional body and society through communication leadership skills, human-centered design and cutting – edge media technologies. This program also produces professional who is competent, sustainable and capable to develop strategic communication using technologies in communication, visual art and computing fields.

Entry Requirements:

A bachelor’s degree with minimum CGPA of 2.50 or equivalent as accepted by the HEP Senate; or
A bachelor’s degree or equivalent with lower than CGPA of 2.50 can be accepted into the programme with at least five years of working experience in relevant fields.

Career Prospect:

Critical, highly skilled and creative media professionals :–
I. Media Social Director
II. Creative Director
III. Content Creator Director
IV. Art Director
V. Digital Media Communication Manager
VI. Media and Communication Strategic Relationship Manager
VII. Brand Marketing or Digital Marketing Manager
VIII. Media Relationship Director
IX. Media Social Expert/Consultant
X. Media Manager
XI. Advertising Manager
XII. Lecturer/ Researcher
XIII. Strategic Planner
XIV. Digital Transformation Strategic Planner

Course Subjects Core Courses

Design Philosophy and Strategy
Strategic Communication
Strategic Approach to Managerial Communication
Digital Humanities
Digital Media Strategy and Marketing
Research Methodology
New Media Design
Research Project I
Research Project II

Elective

Data Science
Media Relations and Crisis Management
Data Visualization and Strategy
Information and Convergence Technology
Strategic International Relations

Tuition Fees

RM18,000 (Malaysian)
RM29,600 (International)

Duration of Studies

Full Time : 1 – 4 years
Part Time : 2 1/2 – 4 years
Total Credit Hours - 40 hours

Deputy Dean (Research & Academician)

Name: Ts. Dr. Latifah Binti Abd Latib
Email: latifah@unisel.edu.my
Contact: 012-221 2250

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