Master of Strategic Communication and Digital Design

Master of Strategic Communication and Digital Design

(N/0388/7/0004)(04/26)(FA14154)

Overview

The programme is intended to provide graduates with adequate mastery of knowledge, skills and attitude to become professional who can contribute expertise to the industry, professional body and society through communication leadership skills, human-centered design and cutting – edge media technologies. This program also produces professional who is competent, sustainable and capable to develop strategic communication using technologies in communication, visual art and computing fields.

Entry Requirements:

  • A bachelor’s degree with minimum CGPA of 2.50 or equivalent as accepted by the HEP
    Senate; or
  • A bachelor’s degree or equivalent with lower than CGPA of 2.50 can be accepted into
    the programme with at least five years of working experience in relevant fields.

Career Prospect:

Critical, highly skilled and creative media professionals :–

I. Media Social Director
II. Creative Director
III. Content Creator Director
IV. Art Director
V. Digital Media Communication Manager
VI. Media and Communication Strategic Relationship Manager
VII. Brand Marketing or Digital Marketing Manager
VIII. Media Relationship Director
VIIII. Media Social Expert/Consultant
X. Media Manager
XI. Advertising Manager
XII. Lecturer/ Researcher
XIII. Strategic Planner
XIV. Digital Transformation Strategic Planner

 

Course Subjects Core Courses

  • Design Philosophy and Strategy
  • Strategic Communication
  • Strategic Approach to Managerial Communication
  • Digital Humanities
  • Digital Media Strategy and Marketing
  • Research Methodology
  • New Media Design
  • Research Project I
  • Research Project II

Elective

  • Data Science
  • Media Relations and Crisis Management
  • Data Visualization and Strategy
  • Information and Convergence Technology
  • Strategic International Relations

Tuition Fees

RM18,000 (Malaysian)
|RM29,600 (International)

Duration of Studies

Full Time : 1 – 4 years
Part Time : 2 1/2 – 4 years

*Total Credit Hours – 40 hours

Deputy Dean (Academic & Research)

Name: Ts. Dr. Latifah Binti Abd Latib
Email: latifah@unisel.edu.my
Contact: 012-221 2250

Programme Coordinator
Name: Miss Nurul Asyikin Binti Deraman
Email: asyikinderaman@unisel.edu.my / copmscdd@unisel.edu.my
Contact No: 017 – 2368216

APPLY ONLINE NOW