Curriculum Vitae

PERSONAL DETAIL

Dr. Zuraini binti Alias

  • Senior Lecturer

  • Faculty of business and accountancy(FBA), University of Selangor (Unisel)
  • Office No : 603-55223546
  • Mobile No : 019-2278545
  • Email : zuraini@unisel.edu.my

Profiles

Research ID

Academic Qualifications

(Qualification),(Institution)

Year 2017 : Ph.D. (Management) Universiti Teknologi MARA, Shah Alam

Year 1998 : Master of Business Admin. (MBA) University of St. Francis Fort Wayne IN. U.S.A

Year 1995 : B. Sc. (Marketing) Tri-State University, Angola, IN. U.S.A

Brief Biography

Dr. Zuraini started her teaching career in 2001-2002 when she joined the e-PJJ program at Universiti Technologi MARA (UiTM) as a part-time lecturer and 2002 she joins Unisel as a fulltime lecturer. She was the leading team member to develop the Bachelor Degree program in Marketing and became the head of the Marketing program in 2003. She was later appointed as a Deputy Dean (Postgraduate and Research) August 2017 – August 2019. Dr. Zuraini’s academic areas of expertise are Marketing, Consumer Behaviour, Services Marketing, and Retail Management. She teaches Marketing Management for MBA and Services Marketing for Undergraduate program. Her PhD in Management which focused on Retailing and Consumer Behaviour was completed in 2017.

Areas of Expertise

34 Business and Administration

340 Business and Administration

Research Interests

Marketing Channels

Retail Management

Consumer Behaviour

Marketing Communication

5.Services Marketing

Publications

(Journals/Books)

PUBLICATIONS

  1. Bahardin, T. M. I., Alias, Z. & Abdullah, M., (2020). Advertisement Standardization Management Framework for Local Government in Malaysia. London Journal of Research in Management and Business Vol. 20, Issue 1, Compilation, 1.0
  2. NKH Jamil, Alias, Z. (2020) A Conceptual Paper: The Mediating Role of Employee Engagement in Promoting Green Manufacturing Practices in Malaysia. Book of Abstracts: The Biannual Postgraduate Colloquium, January 2020 / Articles in Management Vol. 1 No. 1
  3. Bahardin, T. M. I., Alias, Z. & Abdullah, M. (2019). A Systematic Review of the Issues Affecting Local Government in Malaysia. Journal of Advanced Research in Business and Management Studies 15, Issue 1 33-40, Akademia Baru
  4. Bahardin, T. M. I., Alias, Z. & Abdullah, M., & Zulhaidi M.J. (2019). Standardization and Compliance of Advertisement Management Practice by Local Government in Selangor: A PLS-SEM ANALYSIS. Proceeding – 20th Kuala Lumpur International Business, Economics Law Conference.
  5. Reni. Y., Alias, Z., Abdullah, M. and A., Elfitra, A. (2019). The Relationship of Halal Tourism, Islamic Attributes, Experiential Value, Satisfaction and Muslim Revisit Intention in Framework: A Systematic Literature Review. International Journal of Tourism & Hospitality Reviews eISSN: 2395-7654, Vol 6, No 1, pp 50-57 https://doi.org/10.18510/ijthr.2019.61450
  6. Reni. Y., Alias, Z., Abdullah, M. and Sefnedi (2019). The Role of Muslim Tourist Satisfaction as a Mediating Factor in the Relationship Between Islamic Attributes of Destination and Service Quality on Desination. Loyalty Journal of Environmental Treatment Techniques, Volume 7, Issue 4, Pages: 808-813
  7. Reni. Y., Alias, Z. and Abdullah, M. (2019). The Effect of Islamic Attributes of Destination, Experiential Values on Revisit Intention among Muslim Tourists: Model Testing on the Mediating Role of Satisfaction. Journal of Environmental Treatment Techniques, Volume 7, Issue 3, Pages: 768-773.
  8. Yusoff, Y., Alias, Z., Abdullah, M. and Mansor, Z., (2019). Agile Marketing Conceptual Framework for Private Higher Education Institutions. International Journal of Academic Research in Business and Social Sciences Vol. 9, No. 1,  Pg. 1052 – 1058, E-ISSN: 2 2 22 -6990 © 2019 HRMARS
  9. Bahardin, T. M. I., Alias, Z. & Abdullah, M. (2019). A Systematic Review of the Issues Affecting Local Government in Malaysia. Journal of Advanced Research in Business and Management Studies. Vol. 15 Issue 1, Pg. 33-40 Publisher Penerbit Akademia Baru
  10. Alias, Z., M.R.A. Ghani, Nawi, W.N.F.W.M. and Abbas, M.S. Analyzing Socio-Demographic Differences in Shopper’s Experiential Values: Illustration of Servicescape in Malaysia Department Store. International Journal of Engineering & TechnologyVol. 7 Issue (4.28) Pg. 259-262 Publisher SPC
  11. Reni. Y., Alias, Z. and Abdullah, M., Irda and Elfitra,  A. (2018) The Effect of Islamic Attributes and Quality Service on Satisfaction Toward Muslim Tourist Visit to Padang City Indonesia. International Journal of Engineering & Technology Issue (4.28) Pg. 475-479Publisher SPC
  1. Alias, Z. and Abdullah, M. (2017). Addressing Demographic Differences in Servicescape Influence among Department Stores’ Patrons in Malaysia Journal of International Business, Economics and Entrepreneurship ,Volume 2, (1) e-ISSN :2550-1429
  2. Alias, Z., Abdullah, M., Roslin, R. and Shariff, S.H. (2016). Evaluating Loyalty Intention Through the Influence of Servicescapes and Shoppers’ Experiential Values. Proceedings of the 1st AAGBS International Conference on Business Management 2014(AiCoBM 2014). OI 10.1007/978-981-287-426-9_30. P( 343-354).Springer Singapore.
  3. Alias, Z., Abdullah, M., Roslin, R. and Kasuma, J. (2014) The Mediating Role of Experiential Values on Servicescape Strategies and Loyalty Intention of Department Store Customers in Malaysia, International Conference of Asian Marketing Association (ICAMA), Consumption Trends in Asian Markets, Seoul, KOREA; March 2014
  4. Alias, Z., Abdullah, M., Roslin, R. and Shariff, S.H (2013). Modeling the Relationship between Servicescape, Self-Image Congruity and Loyalty Intention of Customers toward Department Stores. Proceedings of 3rd Asia-Pacific Business Research Conference 25 – 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
  5. Alias, Z., (2012). The mediating effect of Experiential Values on the Servicescape, Self- Image Congruity and Loyalty Intention. Compendium of Unisel Research and Publications.
  6. Alias, Z., (2011). The mediating Role of Experiential Values on Servicescape Strategies on Loyalty Intention of Department Store in Malaysia.3rd International Conference on Marketing and Retailing 13-14 September 2011, Pullman Hotel Putrajaya.
  1. Alias, Z., (2011). Conceptual Framework for Assessing the Influence of servicescape and Experiential Value on Behavior Intention of Customers of Department Stores: 3rd Incomar International Conference on Marketing  & Retailing 2011,  13-14 September 2011,  Pullman Hotel, Putrajaya, Malaysia. ISBN 978-967-363-304-3

BOOK CHAPTERS 

  1. Evaluating Loyalty Intention through the Influence of Servicescapes and Shoppers Experiential Values’, (2015) (Zuraini Alias, Mokhtar Abdullah and Siti Halijjah Shariff), Proceedings of the 1st AAGBS International Conference on Business Management 2014, Chapter 30, Springer
  2. Alias, Z. (2017) Chapter 4 and Chapter 9 in Business Research: A Step- by –Step Approach for Beginners –pp 53-80, pp141-154
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