Overview

The programme is intended to provide graduates with adequate mastery of knowledge, skills
and attitude to become professional who can contribute expertise to the industry, professional body and society through communication leadership skills, human-centered design and cutting – edge media technologies. This program also produces professional who is competent, sustainable and capable to develop strategic communication using technologies in communication, visual art and computing fields.

Entry Requirements:

• A bachelor’s degree with minimum CGPA of 2.50 or equivalent as accepted by the HEP
  Senate; or
• A bachelor’s degree or equivalent with lower than CGPA of 2.50 can be accepted into
  the programme with at least five years of working experience in relevant fields.

Career Prospect:

• Critical, highly skilled and creative media professionals :–
  I. Media Social Director
  II. Creative Director
  III. Content Creator Director
  IV. Art Director
  V. Digital Media Communication Manager
  VI. Media and Communication Strategic Relationship Manager
  VII. Brand Marketing or Digital Marketing Manager
  VIII. Media Relationship Director
  IX. Media Social Expert/Consultant
  X. Media Manager
  XI. Advertising Manager
  XII. Lecturer/ Researcher
  XIII. Strategic Planner
  XIV. Digital Transformation Strategic Planner

Course Subjects
Core Courses

• Design Philosophy and Strategy
• Strategic Communication
• Strategic Approach to Managerial Communication
• Research Methodology
• Digital Humanities
• Digital Media Strategy and Marketing
• New Media Design
• Research Project I
• Research Project II

Elective

• Data Science
• Media Relations and Crisis Management
• Data Visualization and Strategy
• Information and Convergence Technology
• Strategic International Relations

Tuition Fees

RM18,000 (Malaysian)
RM47,600 (International)

Total Credit Hours
40 hours

Deputy Dean (Research & Academician)
Ts. Dr. Latifah Binti Abd Latib

Head of Program

Name: Mdm. Azira Azlin Binti Shaharuddin
Email: azira@unisel.edu.my
Contact No: +6019-2445546

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